Using the conspicuous name NOOTABEENE
In present-day language, the Latin phrase notā bene means ‘take notice’ or ‘pay attention’. In abbreviated form (NB) the phrase is used to indicate that attention should be paid to something particularly important. The roots of the classical Latin notā bene can be found in the original meaning of the two words notā and bene separately, which are tightly related to what we nowadays call brands. Notā means distinctive mark or token by which a thing may be known; a visible mark or sign made to call attention or to point out something to notice; a characteristic quality or sign proving or giving evidence. Bene means well, rightly and properly; all essential ingredients that make a brand truly authentic.
The brand name NOOTABEENE was chosen for its effective communicative attributes by drawing curiosity as well as its very apt meaning. Furthermore, NOOTABEENE Consulting & Interim Management brings a refreshing and pert attitude, which is visualized in the deviant notation of the company’s name.
Using the energy of Green
Green is an important building block in NOOTABEENE’s logo and corporate identity. Abundant in nature, green contains the powerful energies of nature: growth and desire to expand or increase. The word green comes from the old English word groeni, an adjective closely related to the old English verb growan which means ‘to grow’. Change and transformation are necessary for growth, and so this ability to sustain changes is also a part of the energy of green.
Another reason for using the colour green is situated in the ‘Six Thinking Hats’ method invented by dr. Edward de Bono. This method, a framework for thinking and incorporating lateral thinking, distinguishes six states which are related to coloured hats. Green hat thinking covers the full spectrum of creativity in order to generate ideas and possible solutions or alternatives. It is based around the idea of provocation, change and thinking for the sake of identifying new possibilities.
In NOOTABEENE’s vision companies have to put some green into their lives when they feel a need for:
• A new state of balance
• Change or growth
• Fresh insights and forward thinking perspectives
• Freedom to pursue new ideas